We are
BZA PR.

BZA Public Relations is a nationally recognized sports PR and marketing agency with more than 35 years of experience supporting major sports organizations, leagues, and marquee events.

Founded in 1988 by Steve Brener and Toby Zwikel — two Los Angeles Dodgers public relations executives — BZA has built its reputation on long-standing relationships, senior-level counsel, and consistent execution at the highest levels of sport and media. We have operated inside nearly every major sporting event of the last three decades, often behind the scenes, where precision matters most.

Headquartered in Los Angeles, BZA operates with staff across the United States — including key markets in Florida, New York City, New Jersey, Charlotte, Nashville, Phoenix, Philadelphia, and San Diego — allowing us to work closely with national, regional, and local newsrooms.

Over the course of our history, we have supported thousands of campaigns and events across sports, entertainment, and lifestyle, earning coverage through trusted relationships with sports, business, entertainment, and Hispanic media outlets nationwide.

BZA has extensive experience working alongside broadcast partners and talent-driven platforms, supporting communications for globally recognized events such as the FIFA World Cup, Super Bowl, and Olympic Games. This work has given us a deep understanding of how media, talent, and live events intersect — and how communications teams must operate within fast-paced broadcast environments.

Since 1988, BZA has served as an extension of the NFL's PR team, overseeing publicity efforts for many league events and initiatives. In addition to our core public relations work, BZA is responsible each year for identifying, vetting, hiring, and managing a minority-owned, multicultural agency partner on behalf of the National Football League. This responsibility reflects our long-standing involvement in multicultural communications and our commitment to thoughtful, accountable work in diverse ecosystems.