01 — Strategic Communications
Built around your story.
- Strategic outreach
- Press announcements & media relations
- Spokespersons & media training
- Crisis communications
BZA Public Relations is a nationally recognized sports PR and marketing agency with 35+ years of experience supporting major sports organizations, leagues, and marquee events — often behind the scenes, where precision matters most.
Founded in 1988 by Steve Brener and Toby Zwikel — two Los Angeles Dodgers PR executives — BZA has built its reputation on long-standing relationships, senior-level counsel, and consistent execution at the highest levels of sport and media.
We deliver an end-to-end suite of PR, marketing, influencer and creator execution, and event services that ensure your story is told — where, when, and how it matters most.
BZA proudly represents a robust list of sports and entertainment clients — professional leagues and teams, world-class brands, live events, television networks, and foundations.
BZA has been an indispensable partner — calm under pressure, deeply connected, and always a step ahead of the news cycle. They make our team look great.
The credentialing operation BZA built for us was the smoothest media check-in we've ever run. Hundreds of outlets, zero hiccups.
Senior-level attention from day one. They brought the relationships and the storytelling instinct that turned a regional moment into national coverage.